Understand first, then simulate.
The Academy is the foundation for the simulations: 9 learning paths, 59 chapters, 168 explainer sections, real case studies, screenshot simulations, curated sources - plus a quiz and a learning game for every topic. All updated to the state of digital marketing: AI answers, automation, post-cookie measurement.
SEO - Search Beyond the Ten Blue Links
Technology, content, and entities for a search landscape that increasingly answers instead of just linking.
PPC in the Age of Automation
When the machine bids, you win with data, structure, and creative.
CRO - Experimenting Instead of Guessing
From friction points through hypotheses to statistically solid decisions.
AI Overviews & Answer Engines
Stay visible when Google writes the answer itself.
LLM Optimization - Getting Visible in the Answers of ChatGPT, Perplexity & Co.
How to make sure language models know your brand, understand it correctly, and recommend it in their answers.
Social Media - Reach, Algorithms and Content Systems
How recommendation algorithms really work, and how to turn formats, community and creators into a system.
Paid Social - Creative Is the New Targeting
How auction, algorithm, and good ads work together once cookies no longer have the answers.
Affiliate & Partnerships - Growth on a Performance Basis
From coupon-skimming to real, incremental partner growth.
Content Marketing & Content Creation - Reach, Trust, Demand
How to build content that convinces people and gets understood by machines.
Got the theory? Run the numbers on your own scenario.
Enter traffic, conversion rate and customer value - see leads, CAC and ROAS instantly.