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Your own scenario

Funnel & ROI Calculator

Enter your real numbers and see instantly how many leads, customers and how much revenue they generate - and what happens when you change a lever. All formulas are shown openly.

Current state

Your current numbers from analytics and CRM.

All sessions on the relevant landing page or website.

Share of visitors who become a lead.

Share of leads that become paying customers.

Revenue per acquired customer (AOV or deal size).

Media spend plus attributable costs in the same period.

What if?

Change one assumption - for example the conversion rate from 2% to 2.5%.

All sessions on the relevant landing page or website.

Share of visitors who become a lead.

Share of leads that become paying customers.

Revenue per acquired customer (AOV or deal size).

Media spend plus attributable costs in the same period.

Result

Left is the current state, right is your scenario. The difference shows the effect of the change.

Leads / month

1.250

Current state: 1.000

+250 better

New customers / month

125

Current state: 100

+25 better

Revenue / month

62.500 €

Current state: 50.000 €

+12.500 € better

Contribution margin

37.500 €

Current state: 25.000 €

+12.500 € better

Cost per lead

20 €

Current state: 25 €

−5 € better

CAC

200 €

Current state: 250 €

−50 € better

ROAS

2,5×

Current state: 2×

+0,5× better

Reset everything and start over.

How it is calculated

Leads
Visitors × conversion rate
New customers
Leads × lead-to-customer rate
Revenue
New customers × customer value
Cost per lead
Marketing cost ÷ leads
CAC
Marketing cost ÷ new customers
ROAS
Revenue ÷ marketing cost
Contribution margin
Revenue − marketing cost

Assumptions: all values refer to the same month, revenue is gross revenue without margin, repeat purchases and sales costs are not included. For contribution margin calculations, replace customer value with the contribution margin per customer.